Partners in Promoting Heritage
Super luxury hotel, Taj Cape Town, has partnered with premier cultural heritage institution, Iziko Museums of South Africa (Iziko). Through this partnership, guests will have the opportunity to experience ‘behind-the-scenes’, specialised tours of how historical institutions are curated and managed in the Mother City.
The collaboration will create a heritage route and align efforts of both the hotel and Iziko, focusing on the inner city and what it offers. “Heritage tourism is a critical component of the overarching tourism offering promoted by both SA Tourism and Cape Town Tourism, and this will now be offered in a more strategically packaged way that makes information attractive, accessible and also accentuates the close proximity of many heritage sites in the city”,says Willie Williams, Director of Sales and Marketing at Taj Cape Town.
Ms Rooksana Omar, CEO, Iziko Museums of South Africa (Iziko), strongly emphasises that heritage institutions span both the cultural and socio-economic spheres of our society and can play a key role in driving economic development and growth. “Museums are not only spaces of memory that celebrate our cultural diversity. They are an integral part of the contemporary life of a city; with the potential to contribute to socio-economic development and the tourism value chain. As one of the leading tourist attractions in the region, Iziko contributes significantly to the South African tourism product, attracting a wide range of both local and international visitors”, she stated.
The Taj Cape Town, born of a sensitive restoration of the old Reserve Bank and the Temple Chambers building, is rooted in history and tradition. Defined by the emotional and unique equity of its iconic and authentic structure, the Taj Cape Town lends itself to the creation of memorable experiences for all who stay there. This local hotel is part of the international chain of hotels, all of which are housed in historic buildings and locations and patronised by those who value all aspects of culture and heritage. A unique feature of this premier brand pivots on hospitality, heritage and memory, enriching its guests’ experiences through providing a unique sense of place and history. “There are thus natural synergies between the Taj, Iziko and its audiences. Collaborating to unlock the mutual benefits via a long-term partnership made 100% sense”, Williams concludes.
The Taj Cape Town is located on the corner of Adderley and Wale Streets, opposite the historic Iziko Slave Lodge Museum. visit www.tajcapetown.co.za or Tel. 021 819 2000.